11.11 · Wednesday, November 11, 2026
Singles Day Deals 2026: Self-Gifting Picks for Actual Singles
Singles Day started as a celebration of being single. Then it became the world’s biggest shopping day. This is the version for the people it was named after: the best Singles Day deals and 11.11 sales, picked by pillar, with a Freedom Tax™ filter so every buy is a Power Move, not an impulse.
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Jump to: Top deals · What is Singles Day · Glow · Body · Heart · Mind · Wallet · Solo travel · US 11.11 sales · Live updates · FAQ
Verified Singles Day deals
Today’s Top Singles Day Deals
We checked each of these 11.11 offers on the brand’s own website. We’re adding more as brands launch their Singles Day sales.
Glow · Skincare
Origins
25% off sitewide
Plus a free 6-piece deluxe gift on eligible $100 orders, and a full-size Plantscription Night Cream at $130. Gift sets and travel sizes are excluded.
Ends Nov 11 or while supplies last
Glow · Skincare
Perricone MD
Singles Day BOGO: two for the price of one
Buy-one-get-one on bestsellers, with Singles Day duos at 50% off and duos priced $99 and under.
Singles Day offer; end date not posted
Body · Activewear
Alo
30% off sitewide for members
Join Alo’s free membership to unlock 30% off everything, from leggings to outerwear.
Started Nov 9; end date not posted
Offers checked on each brand’s website on November 9, 2026. Brands can change or end offers at any time, so confirm the final price at checkout. These are not affiliate links.
The backstory
What is Singles Day?
Singles Day falls on November 11 (11.11), a date written with four “1s” for four single people. It started in 1993 as an informal celebration among students at Nanjing University in China. In 2009, Alibaba turned it into a 24-hour online sale, and it grew into the largest shopping event in the world. Alibaba reported 540 billion yuan (about $84.5 billion) in Singles Day sales in 2021, the last year it published a total.
In the US, Singles Day is still small, so you’ll mostly find it through global platforms like AliExpress and a growing list of beauty and fashion brands running 11.11 sales. That’s the gap this page fills: one place for Singles Day deals that actually ship to you, curated for solo living.
Why it matters for solo earners
Singles Day meets the Freedom Tax™
Solo earners pay more per person for housing, insurance, travel and everyday goods in systems built for two incomes. We call that the Freedom Tax™. A good Singles Day deal lowers it. A bad one just adds to it.
Read: the real cost of being single
Calculate your Freedom Tax™
Our Singles Day rules
The Power Move way to shop 11.11
- Buy what you were already going to buy, just cheaper. A deal on something you don’t need isn’t a deal.
- Gift yourself on purpose. Pick one thing that makes your solo life easier, calmer or more beautiful.
- Check the per-person math. If it only “saves” money in bulk, skip it unless you’ll use it all.
Singles Day deals by pillar
Singles Day Deals 2026, Picked by Pillar
Every pick fits one of the five Life Legally Single™ pillars: Mind, Body, Heart, Glow and Wallet. Plus solo travel, because a trip for one is the ultimate self-gift.
Glow · Beauty & self-care
Glow: Singles Day beauty deals
Beauty is where Singles Day is biggest in the US. Prestige skincare and makeup brands use 11.11 for sitewide discounts, $11 minis and gift-with-purchase sets. See the US retailers running 11.11 sales below, then restock your routine from our Glow edit.
Glow edit
Skincare, bath and beauty staples we’d gift ourselves any day of the year.
Body · Wellness & comfort
Body: wellness and comfort for a household of one
Comfort is a wellness strategy. Start with clothes you actually live in, then upgrade the tools that make cooking for one easy and worth it.
Heart · Self-love gifts
Heart: Singles Day gifts for yourself
Singles Day is the one shopping holiday where buying for yourself is the whole point. Treat yourself like the main event, then pick a gift that says so. For more ideas, see our guide to self-gifting that feels good, not guilty.
Mind · Books & courses
Mind: books that celebrate single life
The best self-gift compounds. Start with the research: Dr. Bella DePaulo’s work on people who are single at heart changes how you see your own life. Then browse our reading list.
Wallet · Smart solo buys
Wallet: smart solo buys, not impulse buys
The Wallet pillar asks one question: will this lower my cost of living alone? Think safety, organization and tools that save time or money every week.
- Buy single-size, not family-size, unless it keeps.
- Prioritize things you’ll use weekly over one-time thrills.
- Put what you saved toward your goals. Start with UnWedded Wallet™.
Freedom Tax™ check
Before you check out, run the Freedom Tax™ Calculator to see what living solo really costs you each year.
Solo travel deals
Solo travel: gear for a trip for one
A solo trip is the ultimate Singles Day gift. Get the gear now, then plan the trip with our solo travel guides.
Where to shop 11.11 in the US
US Retailers With Singles Day Sales in 2026
Singles Day sales in the US are mostly beauty, fashion and global marketplaces. These are the 11.11 offers announced so far. Offers change fast and some need a code or membership, so confirm on the retailer’s site.
| Retailer | Category | Singles Day offer | Dates |
|---|---|---|---|
| AliExpress | Everything | 11.11 Global Shopping Festival, its biggest sale of the year | Nov 1–18 |
| Alo | Activewear | 30% off sitewide for members | Started Nov 9 |
| Tatcha | Skincare | Singles Day set plus a free gift | Nov 11 |
| NARS | Makeup | 20% off full-price items plus a gift with qualifying purchase | Nov 11 |
| Benefit Cosmetics | Makeup | $11 Singles Day goodies | Nov 11 only |
| Fenty Beauty | Makeup | Singles’ Day deals, including $11 minis | Around Nov 11 |
| NYX Professional Makeup | Makeup | 30% off sitewide | Nov 5–11 |
| Youth to the People | Skincare | 25% off sitewide | Nov 11 |
| Bobbi Brown | Makeup | 25% off sitewide plus gifts | Through Nov 12 |
| Origins | Skincare | 25% off sitewide (exclusions apply) plus gifts at $100 and $130 | Ends Nov 11 |
11.11 live
Singles Day 2026 Live Updates
We’re updating this section throughout Wednesday, November 11 (Eastern Time) with new 11.11 deals, price drops and sell-outs. Bookmark this page and check back.
Nov 9, 2026 · Singles Day Deals 2026 is live: picks by pillar, the US retailer list and our Freedom Tax™ rules for shopping 11.11.
After 11.11
Next up: the holiday season, solo and on your terms
Singles Day kicks off the gifting season. Keep the momentum going with Single Bells, our holiday guide for people celebrating solo.
Decorate for one: a small pre-lit tinsel tree that fits an apartment, a desk or a nightstand. Shop the small pre-lit tree
Questions
Singles Day FAQ
What is Singles Day?
Singles Day is an unofficial holiday on November 11 (11.11) that celebrates being single. It began in 1993 among students at Nanjing University in China, and Alibaba turned it into an online shopping festival in 2009. Today it is the world’s biggest shopping event.
When is Singles Day 2026?
Singles Day 2026 is Wednesday, November 11. Many sales start a few days earlier and some run through the following week.
Is 11.11 the same as Singles Day?
Yes. 11.11, Double 11 and Singles’ Day all refer to the same November 11 shopping event.
Are there Singles Day sales in the US?
Yes, though fewer than in China or Europe. In the US, Singles Day sales come mostly from global marketplaces like AliExpress and from beauty and fashion brands. See our list of US retailers running 11.11 sales.
Can I shop Singles Day deals on Amazon?
Yes. We group our Amazon picks by pillar on this page and in our Amazon storefront. Prices change often, so check the current price on Amazon before you buy.
What are good Singles Day gifts for yourself?
The best self-gifts make solo life easier or more beautiful every week: comfort clothes, a skincare restock, a book that shifts your thinking, or gear for a solo trip. Start with our self-love gift picks.
How do I avoid overspending on Singles Day?
Make a list before the sale, buy only what you already planned to buy, and check the per-person cost. Our Freedom Tax™ Calculator shows what living solo really costs you.
Beyond 11.11
Shop the year-round edit
Singles Day is one day. Our curated shop for solo living is open all year, from self-love essentials to kitchen tools for one.